This first iteration of our Volume hoodies draws inspiration from the mythological story of Atlas, who was condemned by the gods to hold up the sky for all eternity as punishment for his role in the war between the gods and titans.

While it’s true that not many face challenges on such a godly scale, we believe that everyone holds up their own metaphorical sky in the form of personal stresses and struggles.

In the spirit of fostering resilience and perseverance, we developed the ATLAS hoodie to represent the ideology that:

"The heaviest of burdens give birth to the strongest of souls"